CMKT 731 - Competitive Intelligence

Course Description

This course presents a comprehensive framework for analyzing competition and developing successful marketing strategies. Students develop advanced skills in quantitative and qualitative tools and techniques in order to analyse, predict and understand a company's relative position, the general market situation, the future of the industry, and the opportunities, threats and environmental forces that may impact the future success of an industry, a company, a product or a service.

Requisites

Prerequisite: CMKT 300

Relevant Programs

Marketing Innovation : Electives (select 1)
Strategic Marketing Management : Electives (select 4 or 5)