Aisling McCabe

Performance Marketing Leader

Aisling McCabe is a seasoned performance marketing leader with extensive experience in advertising, data analysis, and digital strategy. Currently the General Manager of North America at Tug Agency—an award-winning independent performance marketing agency—Aisling leads a team focused on delivering data-driven advertising solutions for some of Canada’s most recognized universities and household brands across both B2B and B2C sectors.

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Career Snapshot

Worked at leading Toronto digital marketing agencies, including Tug, The Search Agency and Jungle Media

Spearheaded performance advertising campaigns and team growth across major client accounts while serving as Paid Media Director at Tug

Specializes in using data analysis to drive smarter, more effective marketing strategies that deliver results

Co-authored content for Digital AdLab’s Google advertising manual – a step-by-step guide on how to use Google Ads platforms, including what they’re used for, how they work for businesses, and a description of each metric

Passionate about helping newcomers grow careers in marketing, drawing from her own experience

“Advertising is the key to growing a business, but it needs to be smart and backed with data to break through the noise in today's society. Data turns guesswork into precision, making advertising smarter, sharper, and more effective.”

— Aisling McCabe

More about Aisling

Originally from Ireland, Aisling began her career as a marketing specialist and quickly rose through the ranks at prominent Toronto agencies such as The Search Agency and Jungle Media. Since joining Tug in 2021 as Paid Media Director, she has played a key role in expanding the agency’s North American operations. Her work emphasizes the importance of using data to inform and refine advertising strategy, ensuring clients break through the noise with smart, effective campaigns.

Aisling holds a Bachelor's Degree in Journalism from Dublin City University. She also contributed to the development of Digital AdLab's Google advertising manual and is passionate about supporting the career growth of emerging marketers, particularly those navigating the industry as newcomers to Canada.

Microcredentials created by Aisling McCabe

Google Ads Performance Max Campaign Strategy

Google Ads Strategy