This Course Series was discontinued effective for the Winter Term, as of February 2, 2026. Students who began before that date may still complete the requirements and apply for the Professional Development Award.

Canada's competitiveness in the world depends on the ability to innovate. Having a good idea is not enough to be successful and there are specialized skills required to bring a new product or service to market. This program is for students interested in the development and marketing of new products and services.

Course Series Requirements

  • Successful completion of 3 required courses
  • Successful completion of 1 elective
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Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

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Questions? Contact Client Services.

Email: ce@torontomu.ca

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