This Course Series was discontinued effective for the Winter Term, as of February 2, 2026. Students who began before that date may still complete the requirements and apply for the Professional Development Award.

Marketing communications is in a state of transformation. This program is for students who want to learn more about how marketers can incorporate social media into their marketing plans and measure its impact; it integrates marketing metrics, marketing communications, and consumer behaviour.

Course Series Requirements

  • Successful completion of 3 required courses
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Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

Contact Us

Questions? Contact Client Services.

Email: ce@torontomu.ca

Additional Details