Venturing into foreign markets is an attractive option for businesses to reach new consumers, generate additional streams of revenue, lower production costs, and diversify business risk. Yet, it can be a complicated journey. Political, economic, and cultural factors can add unexpected complexity and unpredictability that negatively impacts expansion efforts. Companies need people with the knowledge and skills to assess international markets, understand the complexities, navigate the unpredictability, and determine appropriate strategies for entry. Our Certificate in Entering Foreign Markets can help you gain the knowledge and skills to effectively communicate marketing ideas and business concepts in a cross-cultural environment.
Industry and Careers
This certificate can lead to career paths in roles such as:
- global markets research and analysis
- international marketing and communications
- international business development
Who Should Take This Certificate?
- Graduates of non-business related fields who want to gain some foundational knowledge in international business
- Professionals who want specialized skills in evaluating foreign markets for entry
- Advertising and communications professionals who need skills in effective marketing across borders
- New graduates who want to complement their degree with a certificate related to international business
What Will You Learn?
After completing this certificate, you will able to:
- effectively communicate marketing ideas and business concepts in a cross-cultural environment
- define and understand the basic functions of management
- demonstrate an understanding of the theory and application of the “four ps of marketing” model
- leverage primary and secondary research of marketing metrics to inform decision-making
- formulate and implement effective cross-border marketing strategies that resonate with diverse audiences
- identify and analyze diverse types of risks for business, including political risk
- demonstrate specialized knowledge of the business environment in a specific global region of interest to you
Certificate Requirements
- 3 required courses
- 1 elective
- Cumulative grade point average (GPA) of 1.67+
Admission Criteria
Recommended:
- Ontario Secondary School Diploma (OSSD) or equivalent
- With six Grade 12 U or M credits
OR
- Mature student status
Awards and Financial Aid