Canada's competitiveness in the world depends on the ability to innovate. Having a good idea is not enough to be successful and there are specialized skills required to bring a new product or service to market. This program is for students interested in the development and marketing of new products and services.

Course Series Requirements

  • Successful completion of 3 required courses
  • Successful completion of 1 elective

Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

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