This program provides various techniques to measure marketing performance in organizations; it introduces the use of theories of social sciences and metrics to allow marketers to understand, analyze, and respond to consumer needs in the digital age. Students will learn how to effectively prepare, analyze, and interpret large databases and use both qualitative and quantitative tools to make strategic and sound marketing decisions.

Course Series Requirements

  • Successful completion of 3 required courses

Related Certificate

The courses in this program may be applied to the Strategic Marketing certificate.

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