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Course Description

This course introduces students to foundational theories and principles underlying the broadly defined practice of public relations. Students explore various practice areas and organizational settings in which public relations professionals apply their skills to add value, depending on context. Areas of practice include corporate social responsibility, government relations, crisis management and investor relations. Basic elements of communication planning, implementation and evaluation are introduced.

Relevant Programs

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Course Sections

Class Number
1762
Type
LEC
Dates
May 04, 2026 to Jul 31, 2026
Delivery Options
Online  
Fees
Domestic Fee non-credit $877.46 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information