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Course Description

This course introduces students to foundational theories and principles underlying the broadly defined practice of public relations. Students explore various practice areas and organizational settings in which public relations professionals apply their skills to add value, depending on context. Areas of practice include corporate social responsibility, government relations, crisis management and investor relations. Basic elements of communication planning, implementation and evaluation are introduced.

Relevant Programs

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Course Sections

Class Number
5729
Type
LEC
Dates
Sep 14, 2026 to Dec 18, 2026
Delivery Options
Online Asynchronous  
Fees
Domestic Fee non-credit $903.36 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5723
Type
LEC
Dates
Jan 18, 2027 to Apr 23, 2027
Delivery Options
Online Asynchronous  
Fees
Domestic Fee non-credit $903.36 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1160
Type
LEC
Dates
May 10, 2027 to Aug 07, 2027
Delivery Options
Online Asynchronous  
Fees
Domestic Fee non-credit $903.36 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information