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Course Description

Communications professionals continually need to capture, and effectively  communicate, “Return on Investment” of their work outputs to organizational leaders. This course  provides an opportunity for students to apply techniques of research and evaluation to public  relations issues, learning both qualitative and quantitative strategies for public relations practice.  Working both individually and in small groups, students will conduct a systematic secondary  research report and a primary research report; learn to create and apply online metrics platforms;  and conduct an evaluation of a public relations campaign. 

 

Requisites

CDPR 200

Relevant Programs

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Course Sections

Class Number
1161
Type
LEC
Dates
May 10, 2027 to Aug 07, 2027
Delivery Options
Online Asynchronous  
Fees
Domestic Fee non-credit $903.36 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information