Loading...

Course Description

The course introduces the strategies and basic concepts of effective public relations writing, including the use of a variety of communications tools used in public relations programs. Emphasis will be on understanding the principles of lean writing and applying them to the preparation of a media kit for use in a news conference. Major components - including key messages, news and feature media releases, pitch letters and fact sheets, speeches, and biographies - culminate in the presentation of the completed media kit.

Relevant Programs

Loading...

Course Sections

Class Number
12861
Type
LEC
Dates
Jan 12, 2026 to Apr 17, 2026
Delivery Options
Online  
Fees
Domestic Fee non-credit $877.46 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information