CDPR 217 - Crisis Communication

Course Description

This course will examine best-practices in crisis communication, a fundamental and increasingly important part of public relations practice that involves rapid execution and the potential use of a wide range of public relations tactics to protect and sustain an organization's reputation and its ability to function. Pragmatic, workable strategies will provide students with the background they need to recognize a crisis situation, select the correct strategies and execute them using the appropriate teams and tactics.

Requisites

CDPR 200

Relevant Programs

Public Relations : Electives: 19.5-Hour Courses (select 2)