CMKT 100 - Principles of Marketing
24043
Delivery Options
online
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Course Description
This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
Requisites
Antirequisite: HTM 302Relevant Programs
- Business Management : Required Courses
- Entering Foreign Markets : Required Courses
- Retail Management : Electives (select 4)
- Strategic Marketing Management : Required Courses
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Course Sections