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Course Description

This advanced course provides students with a deep understanding of the integration of all marketing functions, practices and theories in order to address strategic problems and challenges. Case studies, class discussions and small group projects with external clients allow students to apply their theoretical knowledge, and employ their IT and quantitative skills, while experiencing real business situations and the challenges of developing effective marketing strategies in a dynamic business environment. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 500 and (CMKT 510 or CMKT 600)

Relevant Programs

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Thank you for your interest in this course. There are no sections currently available for enrolment.

Course offerings for the upcoming academic year will be published on June 1, 2026. Please check back then, or complete the form below to be notified when new sections become available.