CMKT 300 - Marketing Metrics and Analysis
Course Description
This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.
Sample Course Outline
Distance Course Outline (subject to change)Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
On campus midterm scheduling information will be provided by your instructor, via course announcements. The final exam will be scheduled and published approximately four weeks prior to the TMU exam period of the term and will not normally be on the same time/day of your weekly classes.Relevant Programs
- Marketing Innovation : Required Courses
- Marketing Research : Required Courses
- Social Media Marketing : Required Courses
- Strategic Marketing Management : Required Courses