CDFP 455 - Advertising Photography - From Start to Finish
26029652
Delivery Options
Online Synchronous
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Course Description
Step into the dynamic world of advertising photography and learn what distinguishes it from other forms of commercial photography. This course guides students in building a focused, professional portfolio tailored to ad agencies and brands. You will develop a clear understanding of your role within an advertising team, alongside art directors, copywriters, producers, and digital technicians. The course covers self-promotion strategies, quoting, pitching, and treatment development, as well as managing all stages of a campaign from pre-production through post-production, while supporting ongoing creative growth in a competitive industry.Notes
About the Instructor:Daniel Ehrenworth is a commercial photographer and director based in Toronto, Montreal, and New York. He was born in Ottawa and received his BFA in photography studies from Toronto Metropolitan University [formerly Ryerson University]. His commercial and editorial clients include Bloomberg Businessweek, Canada Goose, The Fader, Ford, Google, Hilton, Hyundai, Kia, Maynard’s, Sick Kids Hospital, Sport Chek, Target, Tim Horton’s and The Verge to name a few. He has received numerous awards for his commercial work from the ADCC, American Photo, Applied Arts, Communication Arts, the D&AD, Luerzer’s Archive, and the National Magazine Awards. Daniel also is a gallery artist, dad, video director, ex-food blogger, Muppet fan, and jube jube aficionado. Daniel is represented in Canada by Rodeo Production and in the USA by Tugboat.
https://danielehrenworth.com/.
Requisites
Antirequisite: CDFP 322Relevant Programs
- Photography Studies : Electives: select 4
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