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Course Description

This course introduces students to foundational theories and principles underlying the broadly defined practice of public relations. Students explore various practice areas and organizational settings in which public relations professionals apply their skills to add value, depending on context. Areas of practice include corporate social responsibility, government relations, crisis management and investor relations. Basic elements of communication planning, implementation and evaluation are introduced.

Relevant Programs

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Course Sections
Class Number
5554
Type
LEC
Dates
Sep 11, 2023 to Dec 15, 2023
Delivery Options
Online  
Fees
Domestic Fee non-credit $942.12
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00
Class Number
5544
Type
LEC
Dates
Jan 15, 2024 to Apr 19, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $942.12
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00