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Course Description

Communications professionals continually need to capture, and effectively  communicate, “Return on Investment” of their work outputs to organizational leaders. This course  provides an opportunity for students to apply techniques of research and evaluation to public  relations issues, learning both qualitative and quantitative strategies for public relations practice.  Working both individually and in small groups, students will conduct a systematic secondary  research report and a primary research report; learn to create and apply online metrics platforms;  and conduct an evaluation of a public relations campaign. 

 

Requisites

CDPR 200

Relevant Programs

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Course Sections
Class Number
1732
Type
LEC
Dates
May 01, 2023 to Jul 28, 2023
Delivery Options
Online  
Fees
Domestic Fee non-credit $884.97
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00