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Course Description

The course introduces the strategies and basic concepts of effective public relations writing, including the use of a variety of communications tools used in public relations programs. Emphasis will be on understanding the principles of lean writing and applying them to the preparation of a media kit for use in a news conference. Major components - including key messages, news and feature media releases, pitch letters and fact sheets, speeches, and biographies - culminate in the presentation of the completed media kit.

Relevant Programs

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Course Sections
Class Number
6004
Type
LEC
Dates
Jan 16, 2023 to Apr 21, 2023
Delivery Options
Online  
Fees
Domestic Fee non-credit $913.98
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00