CMKT 100 - Principles of Marketing
Course Description
This course introduces students to the fundamental building blocks of marketing: the theories, principles and concepts of market behaviour; marketing metrics and financial marketing; and the skills to leverage this knowledge with IT tools to execute marketing strategies. Students begin to develop the quantitative and qualitative skills and knowledge to make effective and ethical decisions in both the consumer and business markets. Topics include financial marketing, the marketing mix, environmental scanning, segmenting, targeting and positioning. Students planning to enter the Marketing Management Major must obtain a 2.67 GPA (B-) in this course.Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
Exam Note:
Your final exam will be written in person at the Toronto Metropolitan University campus. If you live more than 100 km from the TMU campus, you may arrange to write your exam off campus using an approved off-campus invigilation service. Sections of this course are connected to an undergraduate offering with the same schedule. The final exam process for this course will follow the undergraduate exam process and will be scheduled and published approximately four weeks prior to the TMU exam period of the term and will not normally be on the same time/day of your weekly classes.
Requisites
Antirequisite: HTM 302Relevant Programs
- Business Management : Required Courses
- Entering Foreign Markets : Required Courses
- Retail Management : Electives (select 4)