CGMS 522 - International Marketing
24155
Delivery Options
Online
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Course Description
Basic marketing principles are applied to world markets. Emphasis in the course is given to the analysis of economic, political, cultural and social factors. This course also covers conditions relevant to the implementation of marketing strategies in world markets. (Formerly IBS 522 and MKT 522)Sample Course Outline
Distance Course Outline (subject to change)Notes
This course is fully online and asynchronous, meaning you typically will not have to be online at specific times. You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.
Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.
Requisites
Prerequisite: CMKT 100 or HTM 302 or Direct EntryRelevant Programs
- Entering Foreign Markets : Required Courses
- Strategic Marketing Management : Electives (select 4 or 5)
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Course Sections