Course Description

What makes a political speech "good"? Why are some advertisements more effective than others? This course focuses on the crucial role of rhetoric in cultural communication: the means through which language is mobilized to persuasive ends. Students learn a critical vocabulary drawn from a variety of perspectives and explore persuasion in contemporary discourse, including print and online media, television, film, public events, and art, in order to understand how language achieves its most powerful effects.


Prerequisite: ENG 108 or CENG 110 or CENG 200

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