Loading...

Course Description

This capstone course provides students with the opportunity to work in groups to develop a complete integrated marketing plan for a real client. The plan includes a complete set of actionable tactical and strategic recommendations based on primary and secondary research that addresses the client's problems and issues and identifies future opportunities. There is a strong emphasis on interpersonal skills as students manage their project timelines and their relationship with their client. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 600 and CMKT 702
Loading...

Thank you for your interest in this course. Unfortunately, this course currently isn't available.

Please browse our courses for more options or check back later for updated scheduling.