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Course Description

This introductory course focuses on the design and creation of media messages through processes of audience research, media platform analysis, and ideation. Students apply creative strategies to develop pre-production materials such as scripts, pitches, social media campaigns, and other iterations for creating and distributing content across a variety of media platforms.

Requisites

Antirequisites: RTA 107, RTA 108
Available to Media Production students only.
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