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Course Description

This course focuses on the unique challenges faced by Canadian-based service industry companies, such as banks, restaurants, airlines, hotels and insurance. It explores marketing strategies utilized by these firms to improve customer retention, increase customer value and outperform competitors. Students work in groups to complete a marketing plan for a new or existing service, either B2B, B2C, government or not-for-profit by integrating and applying their knowledge of marketing functions and by employing both quantitative and qualitative analytical tools.

Notes

This course is fully online and asynchronous, meaning you typically will not have to be online at specific times. You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.
 
Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry 

Relevant Programs

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Course Sections
Class Number
5770
Type
LEC
Dates
Sep 12, 2022 to Dec 16, 2022
Delivery Options
Online  
Fees
Domestic Fee non-credit $580.52 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
5768
Type
LEC
Dates
Jan 16, 2023 to Apr 21, 2023
Delivery Options
Online  
Fees
Domestic Fee non-credit $580.52 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
1467
Type
LEC
Dates
May 01, 2023 to Jul 28, 2023
Delivery Options
Online  
Fees
Domestic Fee non-credit $580.52 Click here to get more information
International Fee non-credit $0.00 Click here to get more information