Course Description

This course presents Canadian publishing through the lens of sales and marketing. Specific topics include the sales cycle, sell-in, conferences, creating goals, differentiating between accounts, current methods of targeting and researching an audience, and using industry tools like BookNet Canada. You'll learn book marketing techniques like how to write catalogue copy, social media strategies, and how to create a campaign. This course prepares you for a career as a sales and marketing professional in publishing.


This course is fully online and asynchronous, meaning you typically will not have to be online at specific times. You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.

Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.

Relevant Programs

Course Sections
Class Number
May 06, 2024 to Aug 02, 2024
Delivery Options
Domestic Fee non-credit $932.51
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00