CDFP 322 - Photography for Ad Agencies

Course Description

Learn what an art director does so you can create value as a photographer. Find out what's expected of a photographer Study layout, design, type, advertising photography, and the shoot process. Discover how art directors produce advertising in a variety of media - and then make ads yourself. Study estimating, casting, location scouting, logistics - what you need to know to create the shots required. Meet ad photographers and learn to build a creative business relationship. Equivalent to one Professionally Related elective in Image Arts from Table I (see Undergraduate Program Calendar). (Formerly Art Direction/Design Techniques)

Sample Course Outline

Sample Classroom Course Outline

Notes

About the Instructor:
Daniel Ehrenworth is a commercial photographer and director based in Toronto, Montreal, and New York. He was born in Ottawa and received his BFA in photography studies from Toronto Metropolitan University [formerly Ryerson University]. His commercial and editorial clients include Bloomberg Businessweek, Canada Goose, The Fader, Ford, Google, Hilton, Hyundai, Kia, Maynard’s, Sick Kids Hospital, Sport Chek, Target, Tim Horton’s and The Verge to name a few. He has received numerous awards for his commercial work from the ADCC, American Photo, Applied Arts, Communication Arts, the D&AD, Luerzer’s Archive, and the National Magazine Awards. Daniel also is a gallery artist, dad, video director, ex-food blogger, Muppet fan, and jube jube aficionado. Daniel is represented in Canada by Rodeo Production and in the USA by Tugboat.

https://danielehrenworth.com/.