Course Description

Learn what an art director does so you can create value as a photographer. Find out what's expected of a photographer Study layout, design, type, advertising photography, and the shoot process. Discover how art directors produce advertising in a variety of media - and then make ads yourself. Study estimating, casting, location scouting, logistics - what you need to know to create the shots required. Meet ad photographers and learn to build a creative business relationship. Equivalent to one Professionally Related elective in Image Arts from Table I (see Undergraduate Program Calendar). (Formerly Art Direction/Design Techniques)

Sample Course Outline

Sample Classroom Course Outline


This course is suitable for both digital and traditional photographers.

Supplies to be purchased by the student: Layout pad, felt pen markers, acetate and overlay materials, drafting tools, artboard, etc. Cost minimum $85-$100.

To find out more about your instructor, refer to the Instructor Profile Directory.

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