CMKT 300 - Marketing Metrics and Analysis

Course Description

This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.

Sample Course Outline

Distance Course Outline (subject to change)

Notes

Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.

This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry

Relevant Programs

Marketing Innovation : Required Courses
Marketing Research : Required Courses
Social Media Marketing : Required Courses
Strategic Marketing Management : Required Courses