Loading...

Course Description

This course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.

Notes

Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email. 

This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.

Requisites

Prerequisite: CMKT 100 or HTM 302 or  Direct Entry 

Relevant Programs

Loading...
Course Sections
Class Number
6229
Type
LEC
Days
M
Time
6:00PM to 9:00PM
Dates
Sep 09, 2024 to Dec 09, 2024
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $624.60 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information