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Course Description

The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.

Requisites

Prerequisite: CMKT 300
Antirequisites: MKT 502, RMG 302

Relevant Programs

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Course Sections
Class Number
6192
Type
LEC
Dates
Jan 15, 2024 to Apr 19, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $582.11 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
13037
Type
LEC
Days
T
Time
6:30PM to 9:30PM
Dates
Jan 16, 2024 to Apr 16, 2024
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $582.11 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information