CMKT 400 - Understanding Consumers
25617
Delivery Options
Classroom
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Course Description
This course involves using social science theories to understand consumers and design effective marketing strategies in response to current trends and challenges facing businesses. Students will employ analytical and critical thinking skills to assess the relevance and implications of current theories for marketing decision-making. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.Sample Course Outline
Distance Course Outline (subject to change)Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
Relevant Programs
- Marketing Innovation : Required Courses
- Marketing Research : Required Courses
- Social Media Marketing : Required Courses
- Strategic Marketing Management : Electives (select 4 or 5)
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Course Sections