CMKT 400 - Understanding Consumers and the New Media

Course Description

The online world is becoming more social and therefore more like the offline world. This shift has changed the nature of marketing from one-way mass communication to a conversation. This course uses social science theories to understand consumers and design effective marketing strategies with an emphasis on digital media applications. This theoretical course is fundamental to analyzing, interpreting, and understanding the personal, psychological, social, and economic aspects of the marketing environment.

Sample Course Outline

Distance Course Outline (subject to change)

Requisites

Prerequisite: CMKT 300
Antirequisites: MKT 502, RMG 302

Relevant Programs

Marketing Innovation : Required Courses
Marketing Research : Required Courses
Social Media Marketing : Required Courses
Strategic Marketing Management : Electives (select 4 or 5)