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Course Description

This course examines the role of marketing research in making strategic marketing decisions through the application and use of the scientific method and traditional quantitative and qualitative marketing research tools. Students hone their quantitative skills by developing a deeper understanding of the importance of large datasets, Web analytics and secondary analysis, and the role of financial and other marketing metric data in evidence-based and ethical decision-making. Group project work develops communication and teamwork skills.

Requisites

Prerequisite: CMKT 300
Antirequisites: RMG 700 and HRT 741

Relevant Programs

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Course Sections
Class Number
6193
Type
LEC
Dates
Jan 15, 2024 to Apr 19, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $582.11 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information
Class Number
13038
Type
LEC
Days
Th
Time
6:30PM to 9:30PM
Dates
Jan 18, 2024 to Apr 18, 2024
Schedule
Contact Hours
39.0
Location
  • Downtown
Delivery Options
Classroom  
Fees
Domestic Fee non-credit $582.11 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information