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Course Description

This course provides an opportunity for students to integrate skills and knowledge already learned about marketing theory and principles, marketing metrics, and the strategic opportunities afforded by technology. Using comprehensive cases that reflect a variety of marketing issues, situations and challenges, students enhance their written and oral communication skills through case analysis and presentations conducted in teams. The course focuses on enhancing analytic, synthesis, integration and research skills to arrive at an evidence-based recommendation. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 400 or CRMG 302

Relevant Programs

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Course Sections
Class Number
1466
Type
LEC
Days
Th
Time
6:00PM to 9:00PM
Dates
May 04, 2023 to Jul 27, 2023
Schedule
Contact Hours
39.0
Location
  • Online
Delivery Options
online  
Fees
Domestic Fee non-credit $580.52 Click here to get more information
International Fee non-credit $0.00 Click here to get more information