CMKT 700 - Business Intelligence/Decision Modeling

Course Description

This quantitative course advances and enhances skill with marketing metrics through experience with relational databases, data preparation, data analysis, predictive modeling, and common software suites. Using case studies and spreadsheets, students gain insight into when and how to apply data modeling techniques, such as linear regression, logistic regression, decision trees, neural analysis and customer clustering, and their role in strategic decision-making and market plan development. (Transfer credits will not be granted).

Requisites

Prerequisite: CMKT 500

Relevant Programs

Marketing Research : Required Courses
Strategic Marketing Management : Electives (select 4 or 5)