CMKT 828 - Sport Marketing Concepts and Strategy

Course Description

This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events.

Requisites

Prerequisite: CMKT 100 or HTM 302 or Direct Entry
Antirequisite: MKT 827

Relevant Programs

Strategic Marketing Management : Electives (select 4 or 5)