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Course Description

This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Relevant Programs

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Thank you for your interest. This course is not currently open for enrolment.

Our 2025-26 course schedule will be posted on June 1, 2025; enrolment for Fall term opens on June 3, 2025. We hope to see you then!