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Course Description

This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Relevant Programs

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Course Sections
Class Number
5647
Type
LEC
Dates
Sep 09, 2024 to Oct 25, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $540.29
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00
Class Number
5633
Type
LEC
Dates
Jan 20, 2025 to Mar 07, 2025
Delivery Options
Online  
Fees
Domestic Fee non-credit $540.29
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00