CDPB 313 - Mktg Books for Children and Teens

Course Description

This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Sample Course Outline

Distance Course Outline (subject to change)

Relevant Programs

Children’s Publishing : Required Courses
Publishing : Electives: 19.5-Hour Courses