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Course Description

This course will introduce the broad scope of marketing avenues for children's books in Canada, including traditional media, social media, and online strategies. Students will analyze the challenges of the children's publishing sector by close examination of recent case studies and marketing campaigns. Specific topics include market research, managing the marketing budget, author interviews and tours, targeting reviews, how to write a press release and other promotional copy, and working as a sales representative.

Relevant Programs

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Course Sections
Class Number
5551
Type
LEC
Dates
Sep 11, 2023 to Oct 27, 2023
Delivery Options
Online  
Fees
Domestic Fee non-credit $524.55
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00
Class Number
5541
Type
LEC
Dates
Jan 15, 2024 to Mar 01, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $524.55
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00
Class Number
1125
Type
LEC
Dates
May 06, 2024 to Jun 21, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $524.55
Domestic Out of Province Fee non-credit $0.00
International Fee non-credit $0.00