Course Description

Category Management is a collaborative process between retailers and manufacturers to maximize sales and profitability, deliver customer value and meet consumer and shopper needs through the strategic management of product categories. The course is designed to provide students with a solid foundation of Category Management knowledge and industry best practices for the coming decade via classroom learning and online modules. Students have the opportunity to build and develop data analysis, critical thinking and decision making skills across three key areas: pricing, promotion and assortment. The course is accredited by the Category Management Association, and prepares students to write the Certified Professional Category Analyst (CPCA) exam, and if successful earn this industry certification.


Prerequisites: CRMG 400

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