Course Description

Building on concepts gained in core ITM business and technology courses, this course will advance theoretical knowledge and applications of electronic commerce (e-Commerce ). It integrates technical, social, and business aspects involved in the creation and maintenance of an e-Commerce presence. Business, financial and marketing models that underpin e-Commerce are advanced. Interface, interaction and database design as well as security and analytics measures necessary for building and maintaining an e-Commerce presence are explained. E-commerce examples illustrating course concepts are discussed and analysed. All concepts are applied in a hands-on laboratory and project activities.


Classroom Delivery

This course offers on-campus section(s). On-campus sections are identified in each section's detail summary as “Classroom” (and/or “Downtown” as the location). 

Online Delivery 

On-campus exam requirement for online sections: Your final exam will be written in person at the Toronto Metropolitan University campus. If you live more than 100 km from the TMU campus, you may arrange to write your exam off campus using an approved off-campus invigilation service. Details on your exam date and how to arrange off-campus invigilation can be found on the Exams for Online Courses webpage.


Prerequisites: [(CITM 100 or CITM 102) and CITM 500 and CMKT 100] or Direct Entry

Anti-requisite CITM 350

Relevant Programs


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