CGMS 522 - International Marketing
24155
Delivery Options
Online Asynchronous
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Course Description
Basic marketing principles are applied to world markets. Emphasis in the course is given to the analysis of economic, political, cultural and social factors. This course also covers conditions relevant to the implementation of marketing strategies in world markets. (Formerly IBS 522 and MKT 522)Sample Course Outline
Distance Course Outline (subject to change)Notes
* Are you a Continuing Education student not currently registered in a TMU undergraduate degree program who wants to enrol in a full course section? Use our full course section request form to ask for a spot.
Online sections of this course are fully online and asynchronous, except for the midterm and final exam, which is held in person, on-campus, meaning you typically will not have to be online at specific times. You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.
Your instructor will also include weekly scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.
If you live more than 100 km from the TMU campus, you may arrange to write your exam off-campus using an approved off-campus invigilation service. Details on your exam date and how to arrange off-campus invigilation can be found on the Exams for Online Courses webpage.
Requisites
Prerequisite: CMKT 100 or HTM 302 or Direct EntryRelevant Programs
- Entering Foreign Markets : Required Courses
- Strategic Marketing Management : Electives (select 4 or 5)
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