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1 to 2 years

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Begin your meteoric rise in the marketing industry with a Strategic Marketing Management certificate

The marketing industry is changing – fast. And marketing pros need the skills and savvy to keep up with an ever-evolving marketing landscape. The Chang School Certificate in Strategic Marketing Management was designed to provide future marketing pros with everything they need to know to stay on the cutting edge of strategic marketing best practice. We track and teach the trends in corporate social responsibility, social marketing, and sustainability so you can succeed in your next marketing role.

This marketing certificate is all about hands-on, practical learning. Our marketing courses are taught by marketing industry professionals, with our instructors providing amazing insights into current marketing challenges faced by Canadian companies. You build your foundational marketing skills first, mastering the marketing basics and marketing metrics and analysis. Then, you can customize your schedule to your liking, picking courses on marketing in fascinating specialties like international marketing and sports marketing, or effective persuasion.

Want to hone your marketing tech skills? Our digital marketing courses will train you in the concepts of e-business, innovations in marketing, business intelligence marketing, content marketing management, and competitive intelligence. Certain course combos can even score you a professional development award, too.

If you want to accelerate your marketing career, you can complete the certificate in as little as a year. Online marketing courses allow for plenty of flexibility, while on-campus courses and group projects offer the opportunity to engage and network with your fellow learners and instructors face-to-face. Best of all? You can apply all your learnings from our certificate in marketing immediately in the workplace, whether you’re going after your first role or looking to advance your marketing career.

Companies need marketing professionals to promote their products and make them look good. Are you ready to start creating great campaigns together?

Who should take this Strategic Marketing Management certificate?

  • You’re a marketing professional seeking career advancement by gaining expertise in a specific area and upgrading data analytic skills
  • You’re a working professional who wants to make a career change and enter the marketing industry
  • You’re a new graduate who’d like to complement your degree or diploma with marketing skills to give you a competitive edge

What will you learn while taking the Strategic Marketing Management certificate?

You’ll learn how to:

  • Understand the fundamentals of marketing, including theories, principles, and concepts of market behaviour
  • Interpret and satisfy customer expectations by creating, developing, managing, and delivering products and services
  • Apply quantitative and qualitative analyses to measure the success of marketing initiatives
  • Engage state-of-the-art contemporary supply and demand marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, Salesforce, and channel management
  • Use the case method – integrating marketing theory and marketing metrics – as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills
  • Create and evaluate integrated marketing plans that may include product and brand management, marketing research, advertising, public relations, media buying, and digital marketing

Note: Course offerings for our Certificate in Strategic Marketing Management are currently limited. Want to get started with this certificate? Contact The Chang School’s Client Services team at for more information before registering. 

Interested in other certificates at The Chang School? Learn more about our wide range of programs and find the right fit for you.

Career Options

This certificate can prepare you for jobs like:

  • Account manager
  • Brand manager
  • Content marketing specialist
  • Customer insights analyst
  • Digital marketing manager
  • Customer insights analyst
  • Marketing data analyst
  • Social media strategist

Certificate Requirements

  • 2 required courses**
    • CMKT 100
    • CMKT 300
  • Any 4 electives
  • Cumulative grade point average (GPA) of 1.67+

**If you demonstrate the requisite combination of education and work experience, you may apply to the academic coordinator to waive CMKT 100. If granted a waiver, you will need to complete 5 electives (instead of 4) to fulfill the certificate requirements.


Admission Criteria


  • Ontario Secondary School Diploma (OSSD) or equivalent
    • With 6 Grade 12 U or M credits


  • Mature student status with relevant professional experience in business

If you’re an undergraduate student, you should be aware of possible certificate restrictions. For complete details, check Curriculum Advising.


Financial Support



Contact Client Services



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