CMKT 828 - Sport Marketing Concepts and Strategy
25725
Delivery Options
In-Person
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Course Description
This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events.Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
On campus midterm scheduling information will be provided by your instructor, via course announcements. The final exam will be scheduled and published approximately four weeks prior to the TMU exam period of the term and will not normally be on the same time/day of your weekly classes.
Relevant Programs
- Strategic Marketing Management : Electives (select 4 or 5)
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