Course DescriptionWhen a nonprofit organization understands its many audiences and employs effective marketing approaches, it can achieve positive results including increased funding and donations, motivated staff and volunteers, informed clients, greater public support and influence. This course provides an overview of how marketing strategy supports and drives the nonprofit mission. Students learn about the role of marketing in organizational strategy and explore topics related to branding, competition, social media, market research, evaluation, ethics, and inclusion.
Sample Course OutlineDistance Course Outline (subject to change)
RequisitesAntirequisite: CMKT 100
- Nonprofit and Voluntary Sector Management : Electives (select 4 not previously taken in Required Courses)