Course Description

This course exposes students to the fundamental concepts and strategies related to marketing in sport and recreation organizations. The course adopts an applied approach and emphasizes university/college, technology, sport sponsorship, focusing on the practical application of theory. Topics include the Canadian sport industry, sport brands, media and distribution, promotion and events.


Prerequisite:  CMKT 100 or HTM 302 or Direct Entry 
Antirequisite: MKT 827

Relevant Programs


Thank you for your interest in this course. Unfortunately, this course currently isn't available.

Please browse our courses for more options or check back later for updated scheduling.