CMKT 535 - Integrated Marketing Communications

Course Description

Capturing customers' attention, and convincing them to buy your product, continues to play a vital role in the success of every business. This course focuses on the necessary skills to develop and build an integrated communications solution that draws on an understanding of consumer behaviour and the buying process. Topics include an examination of channels of communication (both conventional and digital), traditional and emerging communication tactics and strategies, as well as ethical approaches to promotion.

Relevant Programs

• Marketing Innovation : Electives (select 1)
• Strategic Marketing Management : Electives (select 4 or 5)