Loading...

Course Description

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, the social web, advertising and communication, business to business marketing, "green" marketing, marketing and public policy and product/service innovation. (Transfer credits will not be granted).

Notes

This course is online and asynchronous except for its final exam, which is held in person, on campus (beginning Winter 2023). You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis. 

Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.

On-campus exam requirement: Beginning Winter 2023, your final exam will be written in person at the Toronto Metropolitan University campus. If you live more than 100 km from the TMU campus, you may arrange to write your exam off campus using an approved off-campus invigilation service. Details on your exam date and how to arrange off-campus invigilation can be found on the Exams for Online Courses webpage.

 

Please note: Online sections of this course are only available to Chang School Continuing Education students who are not currently pursuing a TMU undergraduate degree. Apply for permission to enrol in these sections

Requisites

Prerequisite: CMKT 400 or CRMG 302

Relevant Programs

Loading...
Course Sections
Class Number
6194
Type
LEC
Dates
Jan 15, 2024 to Apr 19, 2024
Delivery Options
Online  
Fees
Domestic Fee non-credit $582.11 Click here to get more information
Domestic Out of Province Fee non-credit $0.00 Click here to get more information
International Fee non-credit $0.00 Click here to get more information