CMKT 510 - Strategic Brand Management

Course Description

This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, advertising and communication, brand activism, digital media, brands and AI, the social web, green marketing, marketing and public policy and product/service innovation.

Sample Course Outline

Distance Course Outline (subject to change)

Notes

Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.

This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.

Requisites

Prerequisite: CMKT 400 or CRMG 302

Relevant Programs

Marketing Innovation : Electives (select 1)
Social Media Marketing : Required Courses
Strategic Marketing Management : Electives (select 4 or 5)