CMKT 510 - Strategic Brand Management
25621
Delivery Options
In-Person
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Course Description
This course focuses on understanding current issues, trends and challenges facing marketers from the perspective of strategic brand management, marketing theory, marketing metrics, and IT tools and capabilities. Issues include brand equity, advertising and communication, brand activism, digital media, brands and AI, the social web, green marketing, marketing and public policy and product/service innovation.Sample Course Outline
Distance Course Outline (subject to change)Notes
Department Consent Required: Please contact ce@torontomu.ca for consent to enrol in this course. Include your student number and full name in the email.
This section is reserved for Continuing Education students. Undergraduate students should enrol in an Undergraduate section of this course through the Course Intentions process or during open enrolment on MyServiceHub.
On campus midterm scheduling information will be provided by your instructor, via course announcements. The final exam will be scheduled and published approximately four weeks prior to the TMU exam period of the term and will not normally be on the same time/day of your weekly classes.
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