CMKT 300 - Marketing Metrics and Analysis
Course DescriptionThis course provides students with state-of-the-art contemporary demand and supply marketing metrics and analytic tools, such as marketing research, share of mind, margins and profits, product, sales force, and channel management, advertising media and web metrics to integrate marketing performance with the firm's strategic thrusts and corporate finances. Students are introduced to the case method as a model for critically analyzing situations and developing evidence-based, ethical decision-making skills using marketing theory and marketing metrics.
Sample Course OutlineDistance Course Outline (subject to change)
This course is online and asynchronous except for its final exam, which is held in person, on campus (beginning Winter 2023). You will engage in course-related activities through online tools such as announcements, discussions, and email. Your course learning will be based on weekly module content and activities that you can go through independently. Note: there are still deadlines for assignment submissions, and you may be expected to participate in discussion board interactions with your peers on a regular basis.
Your instructor may also include occasional scheduled sessions for Q&As and other discussion activities, using web conferencing tools such as Zoom and Google Meet. More details will be included in your course outline available on the first day of class.On-campus exam requirement: Beginning Winter 2023, your final exam will be written in person at the Toronto Metropolitan University campus. If you live more than 100 km from the TMU campus, you may arrange to write your exam off campus using an approved off-campus invigilation service. Details on your exam date and how to arrange off-campus invigilation can be found on the Exams for Online Courses webpage.
RequisitesPrerequisite: CMKT 100 or HTM 302 or Direct Entry
- Marketing Innovation : Required Courses
- Marketing Research : Required Courses
- Social Media Marketing : Required Courses
- Strategic Marketing Management : Required Courses