Canada's competitiveness in the world depends on the ability to innovate. Having a good idea is not enough to be successful and there are specialized skills required to bring a new product or service to market. This program is for students interested in the development and marketing of new products and services.
Course Series Requirements
- Successful completion of 3 required courses
- Successful completion of 1 elective
The courses in this program may be applied to the Strategic Marketing certificate.
Questions? Contact Client Services.